Undervalued

What majority of beginner investors do not seem to understand is that a company must be bought when it costs low and is in a total mess. 
NOT when it's at all time high price and prevailing. 

Stock market is hardwired to go Up. The CEO and the employees will do everything in their power to fix whatever has happened in the company that made their shares plunge; an accident, natural disaster, missed expectations etc. 

​

Buy the shares only when they are undervalued. 

​

The 2nd trouble is when the awesome business you found is overvalued and you sold it. 'What now?'

There are over 8000 companies on New York Stock Exchange. If you dedicate hard work, you will find other competent, undervalued companies. All you have to do is look.